Federal Student Aid has $100 billion available to help students—including those from traditionally underrepresented backgrounds—pay for college. However, the unfortunate fact is that many students and their parents are not aware of the assistance available to them.
In January 2009, Federal Student Aid introduced I’m Going, a new national public service announcement (PSA) campaign in which real students tell their own stories about how Federal Student Aid helped them get the money they needed for college. The message is simple: you can achieve your dreams of a college education just as these students did.
Recognizing that students listen to students with backgrounds like their own, Federal Student Aid conducted a search to find real kids willing to tell their own story in their own words. The search led to Caitlin, Eric, Chris and Delia—young people from diverse backgrounds with one thing in common: Federal Student Aid helped them achieve their dream of a college education.
This campaign builds on the successful 2008 My Story PSA campaign developed in response to feedback from students who said they wanted to hear from other students about how they overcome obstacles to go to college. The campaign was an overwhelming success, consistently ranking in the top 3% for airings of all TV PSAs tracked by Nielsen.
For more information about the PSA campaign, please contact Tara Young at 202-377-3491 or by e-mail at firstname.lastname@example.org.
To request a broadcast-quality tape or DVD of the TV or radio PSAs, please send an e-mail to FedAid@lowassociates.com.