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Federal Student Aid has over $100 billion available to help students pay for college—including those who are traditionally underrepresented in college. Unfortunately, many students who could benefit most from the financial aid are not aware of it.

In January 2010, Federal Student Aid launched I'm Going:, a new public service campaign featuring 22 high school and college students. In the PSAs, the students talk about their own dreams and goals and deliver the message to students and their parents that there is money available to help them pay for college.

The PSAs direct students to, an interactive Web site created by the U.S. Department of Education to educate and inspire students, as well as guide them through the steps of planning and paying for college. also encourages students to develop and create their own personal college "roadmap" and even gives them the opportunity to upload their own "I'm Going" message to the site.

The PSAs were created as a direct result of research revealing that students want to hear from other students facing situations similar to their own. The response to this peer-to-peer approach has been overwhelmingly positive from both students and the media, with both the 2008 and the 2009 campaign consistently ranking in the top 1% of all PSAs tracked by Nielsen.

For more information about the PSA campaign, please contact Tara Young at 202-377-3491 or by e-mail at

The PSA campaign can be downloaded online at I'm Going: PSA Resources. If you would like a broadcast-quality tape or DVD of the television or radio PSAs, please send an e-mail to


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